The Ultimate Guide to Pakistani Fashion - The Trends, Traditions and Big Names in the Industry

Pakistani fashion is known for its timeless silhouettes, immaculate detailing, and bold colors. Our clothes are known to represent our artisanal craftsmanship and our rich cultural heritage. The Pakistani fashion industry has come a long way if we talk about styling and quality of the material. Recently we have also been gaining a lot of global attention too with our talented designers living us shook every time with their latest collections. The royal family visit to Pakistan was all about representing Pakistani fashion with the Duchess of Cambridge Kate Middleton spotted adorning outfits from Pakistani brands such as elan, ideas pret, zeen, and Maheen Khan as well.

Gone are the days when you need to look for international brands for good quality clothing now Pakistan’s apparel industry is making some of the world-class clothing that is demanded all over the globe. Our couture apparel is in a league of its own with the alluring embellishments, intricate embroideries, gorgeous color combinations, and classic silhouettes and our couture designers such as Ali Xeeshan, Fahad Hussayn, Hussain Rehar, Maria b and Mohsin Naveed Ranjha launching their eye-catching bridal dresses and international celebrities such as Gauhar Khan spotted wearing Saira Shakira’s bridal dress on her wedding day sourced through LAAM.

Here are some of the top trends in the Pakistani fashion industry right now.

Print on Print

If we talk about the biggest trend of spring-summer 2022 then print on print has to be the biggest trend as we are seeing it everywhere. Gorgeous prints in cute colors on the silhouette of kurta shalwar or kurta trouser is the perfect way to beat the heat and is the perfect outfit for a casual day at the office or college. We are a big fan of the print-on-print collection by Mannat. It features minimal and subtle prints with a pastel and soft color palette and simplistic designs making it the ideal summer uniform.

Florals and more Florals

Summer is all about sipping lemonade, going brunching with your girlfriends and floral prints and this spring summer brands are going all out with floral prints and we love it! One of our favorite summer collections of this season has to coco by Zara Shahjahan summer collection featuring classic colors with vibrant floral embroideries and floral screen printed dupattas is the fresh breath of air your wardrobe needs.

Pastel and Fresh Hues

While winters are all about neutral and dark colors summer is all about vibrant and fresh colors and this year we are seeing lots of shades of pinks, blues, violets, and peaches in pastel, and soft hues. This year’s lawn collections were all about a splash of color and floral prints and our favorite colorful collection has to be Farah Talib Aziz’s iloilo Spring Summer’22 collection. It was the hot seller lawn collection and was sold out minutes after it launch due to its fresh color palette, lace detailing, silk screen printed dupattas, and high-quality fabric. This collection has to be the favorite of all the celebrities since most of them were spotted wearing them.

Chikankari All Day Everyday

Now coming to the trendiest and most wanted fabric trend of the season then it has to be chikankari. It has been spotted everywhere from summer kurtas to western skirts to trendy blouses and even in wedding apparel as well. Spring and summer of 2021 and 2022 were all about incorporating chikankari in lawn collections and in kurtas as well and our favorite chikankari has to be from noor by saadia asad. Their collections feature the best in chikankari and laser cuts with floral motifs and appliques making it impossible to resist.

Matching Separates

Matching separates is the most trendiest style not only just in Pakistani fashion but also in international as well. No matter if it is the print-on print separates or it the solid colored separates we are seeing them everywhere and we are not complaining. They look stylish and classic at the same time and casual as well as dressy too. Allure by IH is the epitome of matching separates in bold colors. Their silk solid sets are the perfect choice for eid and other festive events as well.

Big Names in the Pakistani Fashion Industry

A number of Pakistani designers have succeeded to build empires in the Pakistani fashion industry, including Ali Xeeshan, Fahad Hussayn, and Zara Shahjahan. Their work is featured on red carpets, destination weddings, and other important occasions. Iqra Aziz's look at the Lux Style Awards was undeniably stunning. This dress displayed Xeeshan's signature drama with a glitzy cape and hand-painting. Komal Baig's beautiful wedding dress was also designed by Fahad Hussayn. Komal Baig's bridal collection by Fahad Hussayn featured intricate details, floral embroidery, and traditional red wedding attire.

In recent years, Pakistan's fashion industry has flourished thanks to the hard work and dedication of these designers. Pakistani dresses are a perfect blend of simplicity and modernity. With textures, unsurpassed and remarkable detailing, and modern patterns, different designers add their own magic. Dress designers in our industry have the magic in their hands and the creativity in their minds. Below is a list of these designers.

Maria B

Maria B was one of the first pioneers of designer lawn, so we have witnessed its exponential growth. With brands ranging from everyday casuals to bridal formals wear, Maria B has become a household name in the industry. Maria B offers a variety of items, including kidswear, couture, and affordable clothing. Thanks to her strong social media presence, Maria has established herself as one of Pakistan's most influential female designers. Her designs are stylish and capture the essence of eastern traditions despite their simplicity

Hussain Rehar

Hussain Rehar has reinvented Pakistan's fashion industry with his ever-evolving designs. In just three years, he has already gained fame in the world of couture. His edgy designs, neon color With each new launch, the audience is left in awe of the choices and geometric prints. During the last year, Hussain Rehar decided to do a solo show of his bridal launch, the collection consisted of beautiful lehnga cholis, shararas, and menswear. His solo show showed his confidence as solo shows are often planned by veteran fashion designers and were risqué for a new designer.

Mohsin Naveed Ranjha

Known for its vintage charm and exquisite couture pieces Mohsin Naveed Ranjha is a renowned name in the Pakistani Fashion industry. We love their each and every collection especially their bridal collections and their recent bridal campaign has to be our favorite that featured the absolutely stunning Sana Javed. This collection is perfect for a summer daytime wedding.

Mohsin Naveed Ranjha is all set to launch their eid luxury pret collection that features a pastel color palette and block printed detailing.

Kanwal Malik

The queen of pastels and silver embellishments Kanwal Malik is one of the underdogs if Pakistani fashion industry. Their unique style combining both classic and contemporary aesthetics makes their collection stand out and we just cant wait to get our hands on their Eid luxury pret collection.

How Pakistani Fashion is different from Indian Fashion

Although it may seem like that Indian and Pakistani fashion are somewhat alike due to the traditional silhouettes but they have a lot of differences such as Pakistani fashion is more subtle and modest while Indian style is more bright and bold.

You can shop Pakistani clothes for all the occasions at LAAM.pk. LAAM has the widest range of clothing from all the big names of Pakistani fashion industry.

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