Seven Fashion Designers who are Taking the Industry by Storm.

There are some Pakistani fashion designers who will never be forgotten for their talent, creativity, and hard work. These designers drive the fashion industry, push the envelope, and shape how we all wear clothes. From ubiquitous Faiza Saqlain pishwas to bold modern cuts of Hussain Rehar, these designers have their signature style.

The most loved and majestic designer dresses adorned by celebrities and influencers around the world are created in the workshops of these magicians. These talented Pakistani designers have inspired the youth to carry on their legacy and make Pakistan's fashion industry known internationally. Every single design that they make is sold out in a matter of minutes.

Designers like Ali Xeeshan, Fahad Hussayn, and Zara Shahjahan have succeeded to build an empire in the Pakistan fashion industry. Their work of art is seen on red carpets, destination weddings, and other important occasions. Iqra Aziz's red carpet look at the Lux Style Awards was undeniably exquisite. With a glitzy cape and hand-painting, this dress showcased Xeeshan's signature drama. Similarly, Komal Baig’s beautiful wedding dress was by Fahad Hussayn. Featuring intricate details, floral embroidery, and traditional red wedding attire, Komal Baig was a vision in Fahad Hussayn's bridal collection.

It is the hard work and dedication of these designers that the Pakistan fashion industry has been flourishing in recent years. Pakistani dresses are a perfect mix of simplicity and modernity. Different designers use their own methods to add their magic with textures, unsurpassed and remarkable detailing, and modern patterns. Our industry has been blessed with some capable and promising dress designers who have the magic in their hands and the creativity in their minds. We have compiled a list of these designers for you.

Fahad Hussayn

Fahad Hussayn

 The epitome of class and grace, Fahad Hussayn always takes the show with his show-stopping ensembles. Signature bridal collections by Fahad Hussayn are always a wedding season must-have. A master of classiness and perfection, Fahad Hussayn has gained worldwide recognition. Husayn offers a line of outfits that represent fine art and traditional designs in a refined manner that tells a story. He makes incredible bridal collections that are adorned with contemporary embroideries made from the finest fabrics. His collections are filled with faces, flowers, abstracts, prints, and other elements inspired by nature. Incorporating modern silhouettes into his blend of tones and hues, he exhibits class. His collection includes formals, casuals, menswear, and couture.

Hussayn recently launched his Print Museum Trousseau Resort Collection, a mix of demi-couture luxury fabric embellished with zardozi, gota, and crystals on vivid prints. This collection featured hand-embellished dupattas, jamawar corsets, and products with subtle hues. His couture collection “Novelty” features modern silhouettes with striking colors and finest raw silk fabrics embroidered with contrast colors and detailed with intricately handcrafted jewels. The tailoring of articles in this collection was western-inspired featuring bold sleeves and edgy cuts.

The rage of this season was Hussayn’s bejeweled “Signature Wedding” which was an ode to regal elegance starring Iqra Aziz and Husnain Lehri. This collection paid tribute to our legacy and tradition with FH’s antique craftsmanship. The best sellers of this collection were “Motirai”, “Nagarjawana” and “Shahnama” which were spotted in every big fat Pakistani wedding.

Saira Rizwan

Saira Rizwan

 Saira Rizwan has earned a prominent name for her high fashion eastern aesthetic. She specializes in bridal, contemporary, and fusion modern wear. Saira Rizwan started in 2007 as a luxury brand and has been growing ever since. Her collection consists of formals, bridals, and unstitched lawn. Saira’s bridal collection has been showcased in Bridal Couture Week, she made her BCW debut in 2012 with her collection “Jehan” and ever since then her collection is showcased every year in BCW.

Saira Rizwan is one of the top designers in luxury pret. She incorporates fashion from all over the world into her pieces and experiments with universal techniques. In her latest collections, we see her experimenting with block prints. Her eid collection “Ik Serra” featured block printed classic sarees, and  Indian boti raw silk pishwas.

Saira Rizwan launched her bridal collection “Naqsh” back in June 2021, which showcased products like “Maahru”, “Jehan”, “Astore” and “Raina”. “Mahru” was a resplendent lehenga choli with heavy embroidery and sublime hues of purple, green, and orange. “Jehan” was a black gown handcrafted with risham, tilla, and sequins. “Astore” was a beautiful white gown embellished with crystals and pearls and “Raina” was a showstopper with green pishwas and intricately handcrafted shawl.

Sana Safinaz

Sana Safinaz

 Sana Safinaz has dominated the fashion industry for decades due to its timeless elegance and grace. Style, modernity, and freshness are hallmarks of the label's collections that appeal to women of all ages. Sana Safinaz brands range from affordable unstitches lawn to Haute Couture. The unstitched lawn is spotted everywhere during the summers and their haute couture pieces are always in high demand. The brand was established in 1989 and ever since the duo have been ruling the market.

Sana Safinaz launched “Kurnool” which was a block-printed lawn collection that celebrated our artisanal past infused with classic aesthetics. It featured subtle pastel hues and relaxing fabric adorned with colorful block prints, honoring timeless elegance.

Their Bridal Collection is perfect for a sophisticated bride

Sana Safinaz was nominated for the best designer in the categories bridal, retail, and lawn this year. Their “Acaia Diffusion Couture’21” was inspired by Turkish patterns and embroidery. It showcased articles that were intricately embellished with pearls, sequins, crystals, and Swarovski.

Their famous “Muzlin” lawn collection is a relatively affordable collection of a premium quality lawn of vibrant colors and modern prints.

Maria B

Maria B

 Since Maria B is one of the early pioneers of designer lawn, we have observed its growth exponentially. From everyday casual brands to bridal formals, Maria B has become a household name in the fashion industry. With a variety of items to choose from, including kidswear, couture, and affordable clothing, Maria B caters to everyone. Maria has proven to be one of Pakistan's most influential female designers thanks to her strong social media presence. Despite their simplicity, her designs are stylish and capture the essence of eastern traditions.

Maria B launched her bridal collection “Estelle” which showcased breathtaking modern pieces with contemporary handwork. This collection was perfect for a modern-day bride.

M prints are her lawn unstitched line which is all about feminine prints with floral embroideries of finest quality lawn fabric. M basics are her affordable pret wear.

Anum Jung

Anum Jung

 Anum Jung is known for her stylish and chic collections. Combined with world charm and new age sensibilities, her collections are a perfect combination. Her outfits are embedded with sequins and zari embroidery on banarsi, net, and chiffon fabric.

Her “Nissa” collection is ready-to-wear semi-formals, which contain kurtas, wraps, and pishwas of Indian chiffon,chikankari, and organza fabric. Anum Jung’s luxury formals collection “Noor” featured ghararas, kalidars, and sarees. “Ahuj” was all about the cuts, fabric, and fit of the pieces.

Asim Jofa

Asim Jofa

 Asim Jofa is a renowned fashion designer of Pakistan who executes luxury and elegance in his designs. Started as a jewelry designer, Asim is now a household name in womenswear. The brand has an extensive range of formals, casuals, and unstitched lawn.

His “Rung de Festive collection” was all about the detailing and the intricate floral work with sequins enhancing the beauty of his outfits.

Asim Jofa launched his “limited edition chiffon collection” in June 2021. The vibrant pieces with embellishments over pure chiffon fabric will make you skip a beat.

Ansab Jahangir

Ansab Jahangir

 Known to be the queen of Kalidars, Ansab Jahangir recently opened her studio in Karachi but the designer has been making her rounds in the fashion industry due to her online presence. Ansab is known for her feminine chic pieces radiating old charm. She offers luxury pret, bridals, and formals. Her eid edits are spotted on every other celebrity and influencer in the festive season.

She recently launched her formal collection “Saja Kay”, which offers kalidars, lehengas, and sarees. Her collection features classic silhouettes, traditional colors, and detailed embellishments.

She launched the “Festive Family collection” which was a chikankari, vibrant-colored collection for women, kids, and men.

Ansab Jahangir is known for its bold palette solid collection. Her solids are seen worn by Ayeza Khan, Sana Javed, and Ayesha Khan.

Pakistan's fashion industry is considered to be one of the fastest-growing in the world, and we can thank these Pakistani designers for creating the latest trends and designing exquisite clothes for us. LAAM offers worldwide shipping of these designers so that you could get your hands on these alluring dresses before they run out.

- by Fatima Farooq

Fatima Farooq